With the shoe market becoming very competitive these days, shoe designers have to be on top of their game to keep up with trends. With the likes of Supra, Radii, Nike, Converse etc coming up with new designs regularly competition is tough. DC skate shoes certainly fell behind sticking with their predictable skate shoe however with the launch of these new models it seem they finally beginning to modernize and upgrade their designs.
DC LIFE “Please Stand BY”Pack:
The ‘Please Stand By’ Pack from DC was released at the start of this month, done as part of their Holiday 2010 LIFE Collection.
With special attention paid to the evolution of communication and technology, the designers used the contrast between newspapers/blogs, 5 o’clock news/Twitter, Analog/Internet etc to design both sneakers.
SICK is the only way to describe these two pairs of kicks with both using a mix of suede and leather on the upper. Both done in Black with Heather Grey accents, the Admiral SE’s have the added Sublimated lining with retro analog TV color bars. These are available NOW from DC and Pick Your Shoes.
Next up is the DC LIFE Cadet Chukka For Hotel On Rivington:
DC has created these for the Hotel On Rivington. The Hotel, which cultivates a Lower East Side-meets-big-name-design vibe, has now worked with DC LIFE on a number of occasions, producing footwear exclusively for the staff – who are lavished with well designed uniforms.The shoe is in all black suede and premium leather, and the toe box is etched with DC’s “patented” geometric design. A big nod to DC’s legacy is on visible on the outsole – “HOTEL ON RIVINGTON” is stamped around it. Obviously the staff a Rivington are the lucky ones here, but it shows us that DC still are designing great shoes.