Enthusiasm can be addictive, just ask the guys from KENLU. Ten years ago, a ragtag group of sneaker aficionados from Taiwan and elsewhere decided to create a virtual point of gathering for like-minded sneaker enthusiasts.
As a reflection of this past ten years and the intimate culture it nurtured, KENLU designed the “Decade Camo” basketball sneakers in conjunction with Chinese athletic brand giant Li-Ning.The camouflage is in reference to sneakerheads’ primal, almost militant, instinct to acquire the most sought after editions. The selection of digital camp sequence highlights KENLU’s medium as a digital media outlet. Tiny reflective crosses or “+” signs linger over the camp, each symbolic to the Chinese numeral of “10″ as in KENLU’s 10th anniversary.
Let us know what you think.





